British author and political commentator Douglas Murray told Fox News that Target is trying to avoid a ‘Bud Light moment’ amid the backlash from their PRIDE collection.

“The Bud’s share prices fell 25 per cent in one week, so of course Target want to avoid anything like that,” Mr Murray said.

These comments have come in response to Target Corporation losing 9 billion USD in market value since various social media users have called for a boycott over its “PRIDE collection” featuring LGBTQI+ clothing for children.