A survey conducted by Maru Public Opinion for Canada’s
Most Respected Award Program finds Canadians have chosen Blue Cross Life, Canada Life,
and SunLife Assurance as Canada’s Most Respected Life Insurance companies for 2023. This
is the second consecutive time the three companies have topped the list in a field of eighteen
life insurance companies since first being reported in November 2021—and the ranking held
with no changes for any other companies measured in this year’s sounding. The top three
companies are eligible to use the following display to celebrate and promote this
achievement*: