The Target department store chain, one of the largest in the US with close to 2,000 stores, has taken moves to prevent what Fox News Digital says is a “Bud Light situation.”

The news outlet reports an “emergency meeting over LGBTQ merchandise” was held recently which instructed some stores, particularly in the US South, to move the merchandise away from the front of stores in light of customer backlash to Bud Light’s association with Dylan Mulvaney, resulting in plummeting sales, which have been prominently in southern states.

“Many Target locations across the country feature massive June Pride month displays on an annual basis, with items this year ranging from tuck friendly bathing suits for transgender people to mugs that say, ‘gender fluid,” reports Fox News Digital.

“But the retail juggernaut has been criticized by some conservatives for the displays, with children’s items particularly irking many customers.”

Fox News Digital reports a Target insider said the emergency meeting took place last Friday on a telephone call.

“We were given 36 hours, told to take all of our Pride stuff, the entire section, and move it into a section that’s a third the size. From the front of the store to the back of the store, you can’t have anything on mannequins and no large signage,” the Target insider told Fox.