A report published in 2019 and re-emphasized in 2023 recommends that by 2030 we will not be permitted to eat meat or dairy products, we will be limited to three items of new clothing per year and one airplane flight every three years. It will start in countries that “consume the most.”

Published in 2019, ‘The Future of Urban Consumption in a 1.5°C World’ report sets out targets for cities to reduce greenhouse gas emissions, as consistent with the 2015 Paris Agreement ambitions. What this report aims to do is quantify and then suggest ways for city “leaders” to reduce consumption-based emissions. In other words, reduce what you and I consume be it food, clothes or travel, etc.

The place to start, a press release stated, is with those who consume the most, and “consumption-based emissions must be cut by at least 50% by 2030.”

The report outlines six sectors where the world’s cities can take “rapid action to address consumption-based emissions”: food, construction, clothing, vehicles, aviation, and electronics.