While transgenders in India are considered the third gender, the ad is not about that community at all. It depicts the woke idea of transgenderism from the West, where anyone can identify themselves as transgender and undergo medical procedures and therapies to change their sex. While the concept is slowly entering India and making its presence in different sectors despite facing strong opposition, it has sparked outrage to a whole different level in the West.

Starbuck’s attempt to promote transgenderism in India has resulted in a backlash against the Tata-owned Indian branch of the beverage company. Daily Wire editor and author Ben Shapiro wrote, “Good news: we now have an excuse for you to stop drinking coffee that tastes like burnt cardboard.”