Picture the scene: you have been struggling with your mental health. You eventually strike up the courage to talk to your GP, who refers you to a psychologist. After waiting for months, you are finally assigned one, and you start your sessions.

You build up a relationship and trust your psychologist – she reassures you that your discussions are confidential and that she is there to support you. Feelings, concerns and worries are shared, even thoughts that you’d never shared with anyone else. You feel safe to do so. After all, you’re talking to a professional whose job is to help people deal with feelings like yours. Then one day when you’re scrolling through social media, the algorithm presents you with a meme about psychology