The Public Health Agency of Canada (PHAC) has launched a Behavioural Science Office (BeSciO) under Chief Medical Officer Theresa Tam. This initiative aims to study how to influence public compliance with health measures, raising important ethical questions about transparency and the use of taxpayer money.

The BeSciO was established to enhance the government’s pandemic response by focusing on human behaviour in public health. It collaborates with global organizations like the WHO, seeking to understand the psychological and social factors that impact decision-making.