The company that kicked off the EV revolution and inspired a generation of Birkenstock wearing motorists with the Prius a quarter century ago is now being accused of stalling efforts to electrify its entire line of cars and trucks by 2030.

That’s because activist investors are plotting to oust Toyota’s chairman over his reluctance to commit to 100% EV production at its annual meeting in Aichi Prefecture this week.

It is an unprecedented showdown between green-minded investors and Japan’s most valuable company — and indeed, one of the world’s largest automakers — who are opposing a motion to re-elect Akio Toyoda as its chairman over the company’s environmental and climate change policies.

The company is worth USD$201 billion.