It’s more likely to be found in toilet bowl cleanser, and everybody knows what it smells like. Now, it’s an essential part of Alberta’s efforts to clean its emissions from energy production.

In a tantalizing vision of what a low carbon future will look like in Alberta, Calgary-based Pembina Pipeline announced Tuesday it’s teaming with Japanese conglomerate Marubeni Corporation to build an integrated “end-to-end” hydrogen and ammonia plant near Edmonton.

The facility is part of a broader plan to build out a low carbon ammonia supply chain for export to Japan and other Asian markets using Alberta-sourced natural gas as the primary feedstock. Tokyo-based Marubeni is one of Japan’s oldest corporations with specific expertise in power, chemicals, and green energy infrastructure.