It’s rodeo of a different kind.

Calgary is world renowned for the annual Stampede, but if Alberta Blockchain Consortium executive director Koleya Karringten has her way, it’ll soon be known for the annual Bitcoin Rodeo and from July 8-12.

It’s part of an inbound trade mission which will see more than 70 entrepreneurs and government policy makers work to build a new industry, essentially from the ground up.

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