The Government of Alberta has launched a public campaign encouraging Canadians to reject the federal energy regulation plan and says it may use its sovereignty act to protect the province’s interests.

“I’m hoping we don’t have to use it,” Premier Danielle Smith said during a news conference in Calgary on Sept. 28. “We are going to bend our constitutional jurisdiction to make sure that we develop our oil and gas industry at our own pace, and that we develop our electricity system so that it achieves the goal of reliability and affordability.”

“We are running print, radio, television, and social media ads, along with billboards and bus wraps,” Ms. Smith said at the news conference.

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