Popular for boosting circulation and enhancing cognition and memory, Ginkgo ranks among the top-selling herbal supplements in the United States and Europe.

With an aging population and increasing rates of neurodegenerative disorders such as Alzheimer’s disease, ginkgo biloba may offer a natural way to keep our brains healthy, regardless of our age. Who couldn’t benefit from improving their memory—or their focus and concentration?

How many times have you walked into a room only to wonder why you went in there? (Guilty!) Centuries of use in traditional medicines and modern studies show that ginkgo may help.

In the West, ginkgo biloba, or Salisburia adiantifolia, is known for its ability to increase blood circulation in the brain and improve memory and overall cognitive function. It has also been shown to help treat anxiety, depression, attention-deficit hyperactivity disorder (ADHD), migraines, and PMS symptoms, support heart health, and possibly have anti-cancer properties, according to in vitro and in vivo studies.