With so many options, each promising a unique health benefit, knowing how to identify marketing hype has become essential to choosing quality supplements.

The dietary supplement market is booming and probably won’t be slowing down anytime soon. Whether it’s to fill nutritional gaps in our diets or to manage a particular health issue, Americans continue to load up on pills, powders, liquids, gummies, and bars, hoping for better health.

This escalating interest has resulted in the industry’s exponential growth, to more than 90,000 products in 2019 from an estimated 4,000 in 1994. According to 2022 data, the Council for Responsible Nutrition (CRN) reported that nearly 75 percent of Americans regularly use dietary supplements.

A market analysis from Grand View Research projected that the global nutritional supplement market of $177.5 billion in 2023 will grow at a compound annual growth rate (CAGR) of 9 percent through 2030.