Big box retailer Target is facing a new round of boycott calls after launching new Christmas-themed products that some have labeled ‘woke.’

Target has once again triggered conservative criticism after the retailer rolled out Christmas decorations that some saw as too “woke,” like a black Santa in a wheelchair or a figurine draped in rainbow-colored “pride” paraphernalia.

End Wokeness, a prominent conservative account on X with over 1.8 million followers, shared several photos of Christmas ornaments that are now being offered for sale at Target.

“Target outdid itself this year for Christmas,” End Wokeness wrote in a post on X, with one image showing a black Santa Claus sitting in a wheelchair and another showing a figurine wearing a multi-colored “pride” hat while also holding a rainbow flag.