The selective critique of Big Tobacco by the World Health Organization sparks questions about Big Pharma’s role as an even larger and more powerful player in the health policy arena.

The World Health Organization launched a “Stop The Lies” campaign last week that ironically fails to criticize itself.

The campaign, geared toward Big Tobacco, is meant to highlight how the tobacco industry influences public health policies.

The WHO press release states that this is a “vital initiative to protect young people from the tobacco industry and their deadly products” in which they call for an “end to tobacco industry interference in health policy.”