Several major companies have pulled their advertising from X, formerly Twitter, after its owner Elon Musk promoted a post that accused Jewish people of pushing hatred before he took aim at antisemitism watchdog the Anti-Defamation League (ADL).

On Wednesday, the Tesla and SpaceX CEO replied to a post that read: “Jewish communties [sic] have been pushing the exact kind of dialectical hatred against whites that they claim to want people to stop using against them.” Musk wrote this was “the actual truth.”

Widely regarded as the richest man in the world, the tech entrepreneur, 52, who took over X last year before rebranding it, has previously courted controversy for outspoken messages on the platform. Musk has also faced criticism over allowing hate speech to flourish on X.

After Musk promoted the “hatred against whites” post, ADL CEO Jonathan Greenblatt responded: “At a time when antisemitism is exploding in America and surging around the world, it is indisputably dangerous to use one’s influence to validate and promote antisemitic theories.”

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