This story is all about Big Pharma marketing at its best. You’ve probably seen the television commercials – attractive actors glowing with health, riding horseback or swing tennis rackets while testifying to the ability of various cancer therapies to prolong life. Although a disclaimer (“these results are not typical”) always follows, the fine print doesn’t do much to dispel the powerful message of these upbeat commercials – that, with the right treatment, remission is within the cancer patient’s grasp. (Are you ready for the truth?)