The billionaire said the advertising boycott could see X fail, but that it would not be his fault.

Elon Musk told companies that have paused ad buys on X to “go fuck” yourselves, saying an ongoing boycott would likely “kill the company” but the world would judge who was at fault.

“If somebody’s going to try and blackmail me with advertising, blackmail me with money, go fuck yourself,” Musk said during the New York Times’ DealBook Summit on Wednesday. “Go. Fuck. Yourself.”

He then seemed to call out Disney CEO Bob Iger by name after the company was one of many to pause its ad spending.

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