It’s not singularly about inflation.

Back in 1993, political activist Jimmy McMillan coined the phrase, “The Rent is Too Damn High” while running for mayor of New York, and later, governor of the Empire State. Three decades later, consumers across the country are saying the same thing about rising grocery prices.

Federal statistics bear that out. Since the pandemic began, the Federal Reserve says grocery prices have risen 25%, leaving consumers — and even President Biden — fuming over food costs. And supermarkets and big box stores are scrambling to reverse that perception.

In February, Walmart implied that consumers should expect to see lower prices. Doug McMillon, its president and chief executive, contended that certain items were lower than in 2023 — including eggs, apples, and deli snacks, although he acknowledged they remained higher for some products such as asparagus and blackberries.

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