A rash of deepfake attacks has brought a note of panic to biometrics and other industries, which are waking up to just how far down the AI rabbit hole fraudsters have already gone. From major corporate theft to voice scams targeting individuals, the prevalence and scope of the problem confirms the urgent necessity of deploying technological safeguards that can keep pace with rapidly evolving criminal threats.

Digital ID firms are exploring different systems to thwart deepfakes and keep the line between reality and a generative AI-fueled dystopia as firm as possible, and the market potential is huge.