“Welcome to a day in the life of a psych-ward patient.” A TikTok creator called BPD Babe rolls out of a bed full of cuddly toys. Awaiting a consultation, she kicks her Crocs in the air with excitement, like a toddler. Later, a “wave of sadness” hits; the camera captures her bent double, weeping into a big yellow plushie. But it’s not all bad; she opens packages from fans, including a rabbit-ear headband which sends her into a fit of cartoonish, scrunched-nosed joy. She tells us how excited she is to launch her line of t-shirts, emblazoned with the phrase “BPD girl summer”. This is the frightening new aesthetic of mental illness.