“Fact-checking” isn’t just labeling. It tanks the visibility of posts.

There’s good news, and bad: first, the fact that “fact-checkers” masquerading as unbiased and accurate moderators of content – while actually unreliable and bias-prone tools of censorship – are now recognized widely enough as just that, to trigger a reaction from some prominent actors.

But then – these “fact-checkers” are reacting in order to double down on their role as something positive, and justified.