The “granddaddy of all that can be made visually astonishing fake” – i.e., the Photoshop developer and owner Adobe – has officially joined the battle against, no less, than images that convey “misinformation.”

But wouldn’t that be pretty much every image, ever edited with Photoshop – that sadly omnipresent proprietary photo editor? Yet things are not exactly, and are they ever, as clear-cut and reasonable as they may seem at first.

So – did Adobe – of all “people” have to jump on this particular bandwagon? Sure it did, because it’s not of the people – it’s of corporations.

Not one, not two, but three+ dinosaurs are coming together – there’s Adobe, there’s the BBC, and there’s Microsoft.

As if they were really ever, in the big picture of corporate and closed source things, working apart, they are now said to be working to combat “misinformation.”