More than three-in-five feel they’re being asked to tip more, and more often
February 16, 2023 – Canadians have reached a tipping point when it comes to gratuities.
New data from the non-profit Angus Reid Institute finds so-called “tip-flation” a key pain point. Most Canadians report being asked to tip more (62%) and more often (64%), and in several cases, they are obliging.
In 2016, 43 per cent of Canadians said they left a tip of less than 15 per cent when they last ate at a restaurant. Now approximately half as many (23%) say the same. Meanwhile, one-in-five (21%) say they left a tip of 20 per cent or more when they last dined out, more than double the rate (8%) of those who said so in 2016.
Canadians also report “tip creep” – where locations that previously may not have prompted for a tip have added the request to digital payment machines – as a source of fatigue. Four-in-five (83%) say too many places are asking for tips these days, including at least three-quarters across all regions and demographics. Meanwhile, few (13%) believe customer service has improved as tips have increased.